Whitepaper:

Enterprise Product Information Management
a business imperative


PIM Whitepaper

Heiler solutions for sales


Individual customer approach - preparation of customized product offers

The challenge

  • Do you prepare your product offers mostly by hand by copying product and price information from catalogs?
  • Often only a reference to catalog pages is provided. This impersonal, sometimes confusing offer is unsatisfactory for customers?
  • There is no facility for the mass preparation of customer-specific offers?

The solution with Heiler

  • Implementation of a central Product Information Management (PIM) system that serves as the basis for the automated preparation of customer-specific product offers at the click of a mouse
  • Interface to the Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) system provides the necessary information for addressing and pricing.
  • Mass customer-specific offers can be sent by e-mail
  • The preparation of individual offers including product data sheets and customer-specific prices is carried out directly from the materials management or the CRM system.
  • Automated mass preparation of customized ranges (e.g. by e-mail) taking into account customer-specific price information.
HEILER PRODUCTS  
Heiler Product Manager Request data sheet
Heiler Print Manager Request data sheet

Commercial benefits

  • Increase in the acceptance of the e-commerce platform due to improved data quality and complete availability of the product assortment.
  • Shortened time-to-market: improved product launch process, new products can be placed on the market more quickly.
  • Cost savings: reduction in the operating costs due to simplification of the integration interface and due to reduction in the number of systems involved.
  • Reduction in the marketing costs due to central management of media assets.

References

Brüggershemke & Reinkemeier, Hagemeyer Central Europe, Elektroskandia (Hagemeyer Nordic), Hahn+Kolb, Reyher, Richter+Frenzel, Blanco, Roche Diagnostics, Simrit (Freudenberg Group), Haworth

Find out for yourself.
All references

What next

YOU NEED MORE INFORMATION?  
Request Heiler brochure.
Direct contact: +49 711 13984-0 (Europe) or +1-313-483-7100 (USA)

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