In Interview #2 Forrester Research, Inc. Analyst Brian K. Walker speaks about:
"The Transition of Commerce"
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E-Commerce
Successful e-commerce needs perfect product data
Online shoppers attach great importance to product presentation and accurate product information when browsing for both technical and consumer products. E-commerce can only be a success with perfect product information. In this way, cross-selling potential can actually be used.
The Heiler Product Manager is a standard solution for the management and communication of product and master data from one single central and controllable data source. Wholesale distributors, mail order businesses and manufacturers can increase marketing productivity and sales figures by applying the central Product Information Management (PIM) solution.
The Heiler Product Manager is a standard solution for the management and communication of product and master data from one single central and controllable data source. Wholesale distributors, mail order businesses and manufacturers can increase marketing productivity and sales figures by applying the central Product Information Management (PIM) solution.
As the central hub for all product information, Heiler Product Manager can supply leading shop systems like ATG, IBM, demandware and Intershop with up-to-the-minute data via a cutting-edge interface. In all languages and in all currencies, be it for B2C or B2B.
Your benefits through Enterprise PIM for e-commerce:
- boost revenue in all sales channels
- open up new sales channels
- increase customer loyalty
- gain competitive advantages
- save costs in purchase, sales, marketing and IT
- shorten time to market when launching new products
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