Whitepaper Enterprise PIM
 
"PIM 360° – An Overview"

Content:
  • What is PIM 360°
  • What exactly does PIM 360° mean?
    - Data integration 
    - Data management
    - Multichannel business
    - Consulting and Implementation 
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Whitepaper PIM 360 Chapter 1

 
"PIM 360° for eCommerce & Multichannel Commerce"

Content:
  • Product Information Management (PIM) is the prerequisite for multichannel commerce 
  • Longtail
  • Multi-site eCommerce
  • Changes in category management 
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Whitepaper PIM 360 Chapter 2

 
"PIM 360° – How PIM pimps social commerce"

Content:
  • Results of market research 
  • Target groups 
  • Best Practice
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Whitepaper PIM 360 Chapter 3

 
"PIM 360° – How PIM enables Mobile Commerce"

Content:
  • Why is Mobile Commerce important to your business? 
  • Mobile Commerce Trends & Strategies
  • What mobile shoppers Are looking for? 
  • What is a PIM system and how does it enable the mobile commerce channel??
  • Best Practice: Musician's Friend
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Whitepaper PIM 360 Chapter 4

 
"PIM 360° – Conversion Rate Optimization"

Content:
  • Customer decisions require data 
  • The conversion rate consists of purchasing decisions  
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Whitepaper PIM 360 Chapter 5

 
"PIM 360° – PIM Implementation"

Content:
  • How PIM is changing processes and the organization 
  • How to succeed in implementation and change management
  • 6 key factors  
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Whitepaper PIM 360 Chapter 6

 
"PIM 360° –
Managing Master Data & Data Quality"


Content:
  • Data Quality Management (DQM) as part of the MDM Strategy
  • The DQM Tools
  • Status of Concepts and Validation Rules
  • Reporting Tools
  • Organizational Measures
  • Data Governance Organized DQM!


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Whitepaper PIM 360 Chapter 7

 
"PIM 360° –
Return on Investment (ROI) of
Product Data"

Content:
  • The Real Drivers of eCommerce - Perfect Product Information
  • Increased Agility in eCommerce for Search Engine Optimization
  • Long Tail as Business Strategy
  • Presentation is Everything
  • Success Factor - Mobile and Social Commerce

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Whitepaper PIM 360 Chapter 8

 
"PIM 360° –
How to Avoid Shopping Cart Abandons"

Content:
  • Point out the Problem with your Product Data
  • Where would you shop?
  • Research Facts

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Whitepaper PIM 360 Chapter 9

 
Special Retail Report 2012 –
"The Instant Power of All-Channel Product Information Management"


Content:
  • PIM’s Strategic Role in an Omni-Channel World
  • Business Drivers for PIM and a Unified Channel Approach
  • PIM-Related Inefficiencies for Retailers
  • The Relationship between PIM Usage and Retail Performance
Aberdeen Research Group

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Whitepaper PIM

"PIM 360° –
The Lastest Trend in the Food Retailing Industry"

Content:
  • Product Information Management – The latest Trend in Food Retailing Industry?
  • Consumers Demand Accurate Allergy, Nutritional and Dietary Information.
  • How Does Product Information Management Impact the Food Retailing Industry?
  • Conclusion: Fulfilling Legal Requirements and Gaining More Efficiency
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Whitepaper PIM 360 Chapter 10

"PIM 360° –
Increase Customer Loyalty in Ecommerce"

Content:
  • Decline of Customer Loyalty in the Era of Google
  • Customer Retention as a Discontinued Model – Customer Loyalty as a Counterproposal
  • Emotion through Information
  • Multichannel Product Reviews and Recommendations
  • Reasons for Returns in Regards to Product Information
  • Larger Assortments and the Right Offers at the Right Moment
  • Conclusion: An Informational Architecture for Customer Loyalty
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Whitepaper PIM 360 Chapter 11