How Does Product Information Management Impact the Food Retailing Industry?
Product Information Management (PIM) is a new trend that is emerging in the food retailing industry. A PIM provides the perfect foundation for both national and multi-national companies to seamlessly execute their multichannel strategies.
Consider the broad range of products that can be found on a normal trip to the grocery store. The variety of products sold range from food products such as produce, meat or pre-prepared meals to non-food products including barbeque grills and vacuum cleaners. No matter what type of product a consumer is buying; accurate safety, handling or consumption instructions are almost always required. The accuracy of product information is mandatory and goes deeper than just the labeling of a product. Given all of the products available, consider each of the attributes that must be governed.
Consider the broad range of products that can be found on a normal trip to the grocery store. The variety of products sold range from food products such as produce, meat or pre-prepared meals to non-food products including barbeque grills and vacuum cleaners. No matter what type of product a consumer is buying; accurate safety, handling or consumption instructions are almost always required. The accuracy of product information is mandatory and goes deeper than just the labeling of a product. Given all of the products available, consider each of the attributes that must be governed.
