Whitepaper: Enterprise Product Information Management - a business imperative
Product Information Management (PIM) has entered the minds of business leaders and is
considered a top initiative for strategic technology and best practices. Product information, a subset
of master data management, has become the focus of many organizations. These organizations
are enthusiastically looking to product information as a key to cut costs, meet customer demands,
enhance marketing and sales performance, and fi nd new revenue opportunities.
considered a top initiative for strategic technology and best practices. Product information, a subset
of master data management, has become the focus of many organizations. These organizations
are enthusiastically looking to product information as a key to cut costs, meet customer demands,
enhance marketing and sales performance, and fi nd new revenue opportunities.
