Calumet Photographic gets a new picture of product data

Product Information Management from Heiler Software supports ecommerce strategy of Calumet Photographic

Detroit, December 11th 2009 – Heiler Software has won Calumet Photographic as new customer. The leading retailer and e-tailer of high end photographic equipment in several countries will implement the enterprise product information management (PIM) from Heiler as a central solution to manage all of its master and product data to feed e-commerce.

Calumet offers 40.000 products from hundreds of suppliers. The Heiler PIM system will help to fasten up the processes of supplier adoption. It will be the authoritative source to synchronize product data between the various systems within the enterprise. This ensures best data quality which is the key factor for successful e-commerce.

Dayakar Prabhakar, VP of engineering about this decision: “We selected Heiler Software because their system provided an excellent combination of flexibility and ease of use”. We evaluated several PIMs and Heiler not only seemed to have a robust system with a retail focus embedded in their solution, but also allowed us to leverage our existing technology infrastructure and resources”.

“Retailers are under a continuous pressure to expand their product mix, ensure channel consistency and product quality. The Heiler enterprise product information management solution provides retailers the greatest ability to become full fledged multi-channel merchants and increase both e-commerce revenue and online customer conversion rates. We look forward to helping Calumet maintain its leadership in the photographic market”, says Greg Wong, CEO of Heiler Software Corporation.

The Heiler Product Manager is a leading master data management solution for retailers, manufacturers and distributors and has been included in the Gartner magic quadrants and LNC magic quadrants for 3 straight years.

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