Integrated solution for the sales process
Hahn+Kolb uses Heiler Software to optimize its sales processes (VPO)Stuttgart, December 2, 2005 - Hahn+Kolb chooses the Product Information Management (PIM) solution from Heiler Software to further optimize its sales media. For this purpose, Heiler's PPM Premium Product Manager and the PBC Premium Business Catalog will be integrated into their existing SAP R/3 system. The company, which specializes in marketing and distributing tools and machinery, expects to gain a number of advantages from the new solution: optimized response time to customer enquiries, easier provision and maintenance of product data, more frequent use of electronic catalogs, further sales growth and considerable time savings in order processing, for upstream suppliers as well.
The VPO project and the integrated PIM solution will map the entire production process for Hahn+Kolb's sales media, including online, print, and CD-ROM catalogs, in a single, centrally administered system. In order to simplify the exchange of data with suppliers, Hahn+Kolb also uses the Heiler PSX Premium Supplier Exchange solution.
The PIM solution will be incorporated seamlessly in the SAP system environment via certified standard interfaces. The benefits are particularly evident in order processing: Internal Sales can carry out searches for catalog data directly from the SAP Sales solution, and automatically process the data further for Purchasing.
Hahn+Kolb expects the search time for each order item to be cut by at least 80 percent. In the final phase, more than 100 employees in Purchasing, Product Management, Sales, e-Commerce, Marketing and IT will be using the new application.
"Heiler Software provided outstanding consulting services in advance of the project, from the solution design up to the requirements specification," declared the Hahn+Kolb project managers Heinrich Haas, director of IT and Logistics, and Marco Jauchstetter, director of sales for Key Account Management and e-Commerce. "With the PIM solution, we have chosen the foremost application on the market, which provides the most comprehensive, most completely integrated approach for our 'Sales Process Optimization (VPO)' project, particularly with regard to SAP. By coupling it with the SAP system, we will be able to permanently improve our internal sales processes."
Rolf J. Heiler, CEO of Heiler Software AG, adds: "An important aim of product information management is to ensure that all the systems involved work together in complete harmony. Therefore, it is very important for us to ensure that our solutions can be integrated, particularly in SAP system environments."
Hahn+Kolb Werkzeuge GmbH
Hahn+Kolb Werkzeuge has a long and proud history as a distributor of high-performance tools and machinery meeting the highest quality standards with regard to service, delivery, and the products themselves. The heart of their business is the Hahn+Kolb catalog. The print version is over 1400 pages long, and every year over 100,000 copies are produced, with versions in several languages. The company also provides its customers with customized electronic catalogs in all common formats. Hahn+Kolb has been a member of the Würth Group of companies since 1995 and owns subsidiaries in many European countries and China. An extensive agency network ensures that tools by Hahn+Kolb are represented in practically every corner of Europe.
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