General Circuits implements Heiler Software for product data management and eCommerce

Detroit, September 29, 2009 - General Circuits (China) implements a central solution to manage all of its master and product data. General Circuit, an electrical component distributor, is using the Enterprise Product Information Management (PIM) solution from Heiler to power its next generation ERP and eCommerce site. General Circuits has millions of electronic component products across hundreds of suppliers. General Circuits attributes its rapid growth to its ability to effectively managing product data across the enterprise and to its eCommerce website. To sustain the continued growth internationally and in China, General Circuits recognizes the need to have world-class Enterprise PIM solutions in place to power its next generation ERP and eCommerce website.

“We evaluated many PIM systems. Heiler PIM stood out as a solution purposefully built with the real-life needs of the Product Managers in mind. The Enterprise features to manage fine grained security at data element and use case level are critically important to protect General Circuits’ intellectual property and business relationships in the hyper competitive Chinese market. I believe Heiler will greatly help our business”, says Shen Yi, CEO and Founder of General Circuits.

Heiler Solution has been adopted by Chinese speaking users for many years. General Circuits marks the first time though that a native Chinese company has adopted thef Heiler solution. “As more Chinese companies gain experience implementing ERP systems, and some setting goals to implement world-class eCommerce and eProcurement systems, Heiler is ready to serve and grow with the Chinese market, with its world-class solutions”, says John Wei, COO, Heiler Software.


The Heiler Product Manager is a leading master data management solution for retailers, manufacturers and distributors and has been included in the Gartner magic quadrants and LNC magic quadrants for 3 straight years.

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