Heiler Placed in the Magic Quadrant for Master Data Management by Leading Industry Analyst
Stuttgart, July 31, 2009 - Gartner has listed Heiler Software in its Magic Quadrant for global Master Data Management providers. The latest "Magic Quadrant"* published by US market research company Gartner analyzes providers of Master Data Management (MDM) of product data.Gartner’s evaluation looked at the capabilities and scope of the Master Data Management products and services offered, the companies’ market understanding and strategy and their customer experiences. Heiler Product Manager is a standard solution for master data management and communication from a central, manageable data source. Wholesale companies, mail order companies, and manufacturers can increase their marketing productivity and sales through the use of central system..
Rolf J. Heiler, CEO of Heiler Software, explained the significance of the Gartner report for the company as follows: "We believe being placed in the "Magic Quadrant" underlines our leading market position. We view this result as further proof of our vision of a central data source for all sales channels and we will continue to keep pace with the growing demands of the market through the ongoing enhancement of our product portfolio."
Rolf J. Heiler regards the result of the "Magic Quadrant" as confirmation of the Heiler strategy: "Flawless product information is the be-all and end-all of successful e-commerce, and there are very real cross-selling opportunities in this area. We support "long-tail" distribution. The margins for niche products are considerably higher than those for fast-moving items. Long-tail distribution is the provision of niche products and large assortments on a shop platform." Analysts at Gartner predict that the MDM a market will generate global revenues in excess of 1 billion US dollars by 2012.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
