Heiler Software partners with Weappon to capture the Italian e-commerce market

Stuttgart, July 30, 2009 - Heiler Software further expands its international presence. Heiler, a provider of Product Information Management (PIM) software, wishes to officially name Weappon as its certified implementation and sales partner for Italy.

From its headquarters in Resana, North-East Italy, Weappon serves manufacturing and distribution companies focused on international sales and marketing. It is partnering with Heiler Software to deploy catalog and cross-media publishing solutions. "The experiences acquired by Weappon as a result of integrating their solutions with SAP, IBM, and Adobe products have made them a valuable partner for us", says Michael Fieg, who is responsible for partnership development at Heiler.

In terms of e-commerce and product communication, Weappon already enjoys an established market presence. "Flawless product information is the be-all and end-all of successful e-commerce, and there are very real cross-selling opportunities in this area", explains Michael Fieg. It is for this reason that Heiler's Enterprise Product Information Management (PIM) Suite will be established as a central system and therefore as a basis for multichannel distribution in Italy.

Heiler Product Manager is a standard solution for product data integration and management as well as product sales in multichannel distribution. This is why Gartner has chosen Heiler, for the third time in succession, as one of the top 10 global providers of Master Data Management (MDM) und PIM.

"A clear focus on product data management and a leading international market presence make Heiler our no. 1 choice. Furthermore, their experiences in e-procurement have shown us that Heiler recognizes the requirements of buyers and suppliers along the product information supply chain", says Luca Reginato, Managing Director at Weappon.

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