Heiler makes music with Musician’s Friend

Detroit, June 19th 2009 – Musician’s Friend, a top 50 e-tailer in North America, has selected the Heiler Product Manager suite to manage and synchronize its data within the enterprise and across its supply chain.

Musician’s Friend has hundreds of thousands of products from hundreds of suppliers. In addition, it has a multitude of systems that require access to product information in order to service customers and interact with suppliers. The Heiler system will be the authoritative source for product data to ensure brand consistency across channels. Heiler Software will also become the data provider to Musician’s Friend new ecommerce system which is powered by ATG.

“We evaluated approximately 1/2 dozen PIM systems and Heiler stood out as the one that could best deliver the complete process from data acquisition through data synchronization for both base product and enhance meta data”, says Steve Zapf, EVP Sales and Marketing at Musician’s Friend.

“Product information is a key asset for retailers and e-tailers as it is what enables consumers to find and purchase products” says Greg Wong, CEO of Heiler. “We are very pleased that Musician’s Friend has selected us and it validates the high investment that we have made in both our product and in the retail space over the last 12 months”.

The Heiler Product Manager is a leading master data management solution for retailers, manufacturers and distributors and has been included in the Gartner magic quadrants and LNC magic quadrants for 3 straight years.

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