Finnish Houseware Retailer Hong Kong chooses Heiler for central product data management

Stuttgart, March 22nd 2010 – Heiler Software wins a new customer in the Nordics. The Finnish retailer, Hong Kong, sells general merchandise in many different product categories, including gardening, tools, outdoor and housewares. In order to fasten supplier onboarding and to improve multi channel sales, Hong Kong chooses the Enterprise Product Information Management (PIM) solution from Heiler Software.

In a little while after signing the reseller contract, Descom brings in the next Nordic customer for Heiler Software. From now on Hong Kong counts on central product data management from Heiler Software. The Heiler Product Manager is a leading master data management solution for retailers, manufacturers and distributors and has been included in the Gartner magic quadrants of “MDM for product data” for 3 straight years.

Hong Kong has to deal with thousands of items and product information, coming from many different suppliers, in different formats and high volume. One of the biggest challenges in this retail business is to enrich data and ensure quality. From now the Heiler Product Manager will help to manage this large assortment and to simplify supplier adoption, which minimizes time to market by integrating supplier data to e-commerce channels.

Finnish partner, Descom Oy, takes over responsibility for customer care and implementation of Heiler Product Manager. The new PIM solution also provides product data for the local stores and catalog publishing from one central source.