Leading Industrial supply distributor selects Heiler to manage its product information and print catalog.

Detroit, USA, January 02, 2007 – DGI Supply, a DoAll Company, has selected Heiler’s PPM Premium Product Manager to manage all of its product information, creation of its print catalog and feed its e-sales catalog.

DGI Supply has been in business since 1927 and is listed as the 30th largest industrial distributor in the US according to industrial distribution magazine’s 2006 rankings.  With over 900 000 items, a 1500 page catalog and 1200 employees, DGI supply needed a robust system that could handle its volumes, could integrate into its back end, was easy to use by its marketing and IT staff and could support a business that is growing both organically and through acquisition.

DGI Supply understands that a well managed product information management system is central to the success of a growing distributor.  As a very large percentage of all sales comes from the print catalog, the ability to update prices in the print catalog easily and modify the item mix quickly from a single source is of strategic importance. The Heiler PPM Premium Product Manager allows DGI Supply to modify print templates on the fly, adjust pricing and product mixes and create customer specific print catalogs as needed.

“The print catalog is the life blood of an industrial distributor and we needed to select a partner that could convince us that they understood our business and could deliver what we needed on time” says Bill Henricks, VP of Marketing at DGI Supply.  “After a detailed evaluation, Heiler was able to demonstrate a commitment to us, to our industry and provided a solution that was best of breed”.

Prior to selecting the Heiler PPM solution, DGI conducted a detailed evaluation of several vendors including the creation of several sample catalog pages and the migration of data. After the evaluation, the DGI team which included both marketing and IT felt that the Heiler solution was the only solution that had a scalable data model to handle the ever changing requirements of the distribution industry.

For Heiler, DGI Supply is a very strategic partner.  “The Heiler solution was developed for the distribution market and we are very pleased to partner with one of the top industrial distributors in the nation” says Greg Wong, CEO of Heiler Software Corporation.  “Heiler will continue to build upon our PPM technology platform to provide best in class product information management and catalog solutions to the distribution market”.

The Heiler Premium suite of products are designed for distributors to manage all of their product information and are available in both an enterprise environment and an on-demand  environment for smaller customers.

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