Multichannel Commerce Conference
Multichannel Commerce Conference
Speaker:
Prof. Dr. Oliver Kretzschmar from Stuttgart Media University
Host:
| Date | Time | Duration | Place | Language |
| 03/16/2012 | 09.00 AM - 06.00 PM CET |
- | Warsaw | Poland | english |
Speaker:
Prof. Dr. Oliver Kretzschmar from Stuttgart Media University
Host:
"Return on investment (ROI) through Product Information Management"
Due to the divergent increasing number of touch points between product data and consumers and systems, today every company have to operate as a multichannel company on the market. These changes result not only from the actual subjects, such as social, mobile, targeted and engagement, but also by the new behavior of consumers, who expect more than ever, contextualized and consistent product data at each touch point. The resulting current and future demands on the increasingly complex management and utilization of product data can be met only by highly-integrated product information management systems (PIM). The return on investment (ROI) of this PIMs usually do not result directly, but indirectly via the respective effect chains. In a global study, this effect chains were examined and the ROIs quantified.
Takeaways:Results of an international survey
Business Cases & Challenges in Multichannel Strategies
Impact on margins, conversion rates & time to market
Due to the divergent increasing number of touch points between product data and consumers and systems, today every company have to operate as a multichannel company on the market. These changes result not only from the actual subjects, such as social, mobile, targeted and engagement, but also by the new behavior of consumers, who expect more than ever, contextualized and consistent product data at each touch point. The resulting current and future demands on the increasingly complex management and utilization of product data can be met only by highly-integrated product information management systems (PIM). The return on investment (ROI) of this PIMs usually do not result directly, but indirectly via the respective effect chains. In a global study, this effect chains were examined and the ROIs quantified.
Takeaways:
