Forrester Research, Inc Analyst Brian K. Walker about the importance and benefits of rich product content.
Webinar: Impact of product content on business values
Webinar:
Impact of product content on business values – Chapter 1 –
"Trends influencing todays (product) commerce"
Speakers:
Brian K. Walker, Principal Analyst, Forrester Research Inc.
Impact of product content on business values – Chapter 1 –
"Trends influencing todays (product) commerce"
| Date | Time | Duration | Place | Language |
| 06/09/2011 | 08.00 AM PST 11.00 AM EST 16.00 PM UK 17.00 PM CET | 1 h | Online | English |
Speakers:
Brian K. Walker, Principal Analyst, Forrester Research Inc.
Content:
- The importance of product content to commerce today
- Complexity and considerations in managing product content
- Trends and evolving solutions to support product content management
- How to measure the impact of PIM Solutions on costs and revenues
- Summary of the biggest international PIM survey






