Stuttgart, May 02, 2012 – Logica, the business and technology service company, and Heiler Software, a leading provider of product information management software, announces their new strategic partnership. The cooperation helps B2B and B2C merchandising companies to expand their ecommerce and multichannel activities. The partnership between Logica France and Heiler will primarily focus on the French market.
Data Quality is an Important Factor in Ecommerce
Jean-Baptiste Branquart, e-commerce offer manager at Logica France sees the collaboration with Heiler as an important supplement to their own ecommerce portfolio: "Companies need to have their content and product data enriched and up-to-date in order to take the next steps in multichannel commerce. This begins with the integration of supplier data and ends with a customer's buying experience. Regardless of the channel (i.e. Mobile, brick and mortar, online, catalog) product information management accelerates time-to-market in all channels." Collaboration with Heiler creates a new strategic partnership. “The integration of the Heiler PIM solution with leading ecommerce and print publishing vendors, allows for integrated digital asset management with a supplier portal that provides just the right package for comprehensive multichannel consulting by Logica France," according to Jean-Baptiste Branquart.
Heiler Software Expands its Presence in France
Heiler Software AG looks to expand its market share in France by working with Logica. "With Logica having close to 400 experienced ecommerce consultants in France, we are confident that together with our solution, we will be able to help many online retailers with their multichannel strategy," said Frank Schmidt, an executive board member at Heiler.
Logica is a business and technology service company employing 41,000 people across 36 countries, delivering business consulting, systems integration and outsourcing across all industries and business functions. Logica creates value by successfully integrating people, business and technology to create effective, sustainable business ecosystems. Logica is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG).