Fashion and sports retailer engelhorn uses product information management (PIM) by Heiler Software for its multichannel strategy.

Mannheim/Stuttgart, March 5, 2013 ---- The company engelhorn has decided to implement the product information management solution (PIM) by Heiler Software. engelhorn is one of the best stores in Germany for fashion, accessories, shoes, sports fashion, and sporting goods. The company plans to use the Heiler PIM data quality in its multichannel strategy to consistently serve their customers everywhere.

The widely spread usage of mobile devices, such as tablets and smart phones, has permanently changed shopping and information behavior. Multifaceted business opportunities may be derived from this when structured product information management processes are in place. “Our customers use a variety of channels to acquire product information. At the same time they expect consistent content across all touch points - in our stores, online shops, and social communities," says Michael Stolte, head of the ecommerce department at engelhorn.

By introducing Heiler Software’s enterprise product information management (PIM) solution, engelhorn plans to take on the diverse and dynamic developments of digitalization in retail. “All of our teams along the entire value chain must be able to access information regarding every product,” says Stolte. “With Heiler Software, we will improve data quality in order to increase flexibility as well as our ability to adapt to customer requirements and market changes."

engelhorn expects a maximum level of efficiency and consistency for data entry. “A multichannel strategy combined with the flexible data usage possibilities has become a must for all successful retailers in ecommerce,” Michael Stolte is convinced.

ENGELHORN - One of the best stores in Germany for fashion, accessories, shoes, sports fashion, and sporting goods.

The family-run business from Mannheim with its eight stores and over 38,000 m² of business space provides a diverse offer: engelhorn fashion squared, the store with current trends and hip labels for the entire family, engelhorn acc/es for high-quality accessories, the engelhorn trend store, engelhorn sports, one of the largest sporting goods stores in Europe, an exclusive store for lingerie & underwear, and the engelhorn store of socks. Extensive service offers, broad brand variety, and competent employees make shopping at engelhorn a unique experience.